Tulane Remote Internship Program: Meridian Capital Group - Marketing Analyst Intern
This internship is part of the Tulane Remote Internship Program (trip.tulane.edu).
TRIP Internships will be completed from New Orleans and will include a trip to the employer and their city over Fall Break.
By submitting an application for any TRIP positions, you are agreeing to ALL of the following requirements.
PROGRAM DETAILS
# of Applications: Students are only allowed to apply to THREE Remote Internships. If you apply for more than three you will be disqualified from the program. Students can search through other Remote Internships by viewing the Handshake employer, Tulane Remote Internship Program, or on the Remote Internship Website: https://careerwave.tulane.edu/trip/
Orientation Sessions: If selected, you MUST attend one of our virtual orientation sessions on September 27 or 28.
Credit/Reflection Papers: Remote Interns will receive academic credit for the internship and are required to complete a reflection at the end of the semester, due on December 17. These internships are unpaid.
Required Site Visit during Fall Break: Remote Interns will make a site visit to their company and city with expenses paid by Tulane during Fall Break (October 10 or 11). Applicants should not make alternative plans for Fall Break until they are notified that they are not selected for interviews (all interview candidates will be announced on September 10) or for participation in the program after the interview rounds (all intern selections will be made on or before September 24).
Office Hours: Remote Interns will work 6-10 hours per week, based on employer preferences. Remote Interns will work remotely from the location of your and your employer's choice (on campus, coffee shop, dorm room/apartment, etc.) Remote interns will set weekly office hours with employers, log daily hours and work summaries, and complete online check-ins for Tulane as a part of the internship process.
Resume (Required): Each of these internships require an approved Handshake resume. In order for our career center staff to expedite the review and approval of your resume, please upload your resume in the following format - "TRIP - LAST NAME, RESUME". Once your resume is approved, you can use the same resume for all of your submissions. Resume approval can take up to 48 hours, so do not wait until the last minute to submit. IE if your resume requires additional work based on career center staff suggestions, if you want until 2 days before deadline to submit, you still might not have an approved resume by program deadline. Information about creating effective and approved resumes can be found at http://careerwave.tulane.edu/tripdocumentguide/.
Cover Letters (Required): Cover letters - written individually for each internship, should be submitted for approval using the format "TRIP COVER LETTER - COMPANY NAME, LAST NAME." Tips on writing cover letters can be found at http://careerwave.tulane.edu/tripdocumentguide/. Please address all cover letters to Dear Hiring Manager, unless you know for certain who is receiving the cover letter. At minimum, your cover letter should address the following questions:
- Why are you interested in this position?
- What skills do you currently possess that you feel will help you succeed in this position?
- What do you hope to learn from this internship?
- Is there anything else about you outside of what's on your resume that you'd like for the employer to know? (Creativity is encouraged with this question).
FALL REMOTE INTERNSHIP TIMELINE
Monday, August 26 – Thursday, September 5: Open Application Period for Students
- While this is a deadline, resumes may be reviewed in real time, so it is in your best interest to submit as soon as possible. Also remember that your resume will need to be reviewed and approved prior to submitting.
Friday, September 6: Resumes and Cover Letters sent to Employers
Monday, September 9: Interview Selection Period for Employers
- Employers will first notify Tulane who you plan to interview, and we will let those students know to expect to hear from you. At that point, you will schedule phone or Skype interviews on your own with your candidates.
Tuesday, September 10: Interviews Announced to Selected Students
Wednesday, September 11 – Thursday, September 19: Interview Period between Selected Students and Employers (Skype and Phone, not In Person)
Monday, September 24: Selections Announced
- Employers can not offer to candidates until all have been interviewed, and students cannot accept offers until all of their interviews have been completed (students are allowed to interview with 3 companies).
Tuesday, September 25: Students Book Travel with Tulane Staff
Thursday, September 27 – Friday September 28: Mandatory Virtual Orientation Sessions for Students
Week of October 1: Project Description Development with Employers & OnBoarding
- Employers will work with their intern to create a project description which will highlight all projects that will be completed by the intern, as well as deliverables and goals for the internship and the students professional future.
Thursday, October 10 – Friday, October 11: Company Site Visit & Onboarding (paid for by Tulane)
- Unless otherwise noted on the internship descriptions, the intern will travel to the company and its city for a site visit on Thursday, October 11 and/or Friday, October 12. This is required and students are responsible for fulfilling this unless approved PRIOR to you submitting your application.
Friday, December 6: Remote Internship Ends
Tuesday, December 17: Final Required Intern Reflection Paper Due
MERIDIAN CAPITAL GROUP
MARKETING ANALYST REMOTE INTERNSHIP DESCRIPTION
** Given the immediate and upcoming deadline for this internship, please ensure you review and incorporate as much content as you can from https://careerwave.tulane.edu/tripdocumentguide/ prior to submitting your application, as there is a chance the documents may need to be approved quickly and without any feedback provided by the career center staff. Thank you. **
COMPANY WEBSITE: www.meridiancapital.com
COMPANY DESCRIPTION
Founded in 1991, Meridian Capital Group is America’s most active dealmaker and one of the nation’s leading commercial real estate finance, investment sales and retail leasing advisors. For 27 years and counting, we have acted as a trusted advisor to a wide variety of clients and have successfully negotiated favorable debt and equity financing through numerous market cycles as well as represented the owners of property to achieve maximum value at any given point in time.
- CAPITAL MARKETS: Meridian’s immense national transaction volume affords us an exceptional vantage point from which to view real estate capital markets. Clients benefit from our long-standing lender relationships, unparalleled transactional capabilities, and market intelligence across all property types and asset classes from coast to coast.
- INVESTMENT SALES: Meridian Investment Sales is comprised of leading investment sales professionals who have extensive institutional and middle-market real estate sales experience. Clients rely on our team for their expertise and relationships, not only to sell property, but for advice on portfolio management, risk mitigation, and value creation.
- RETAIL LEASING: Meridian’s retail leasing team has historically negotiated more than 100 leases annually, serving as the single point of contact for both landlords and tenants seeking retail leasing and advisory services in New York City. Meridian’s advisors apply a comprehensive and holistic approach that crosses disciplines to achieve exceptional outcomes and provides guidance that accounts for property-level and portfolio-level objectives.
INTERNSHIP DESCRIPTION
Meridian is a leading national commercial debt (mortgage) broker with an investment sales and retail leasing arm exclusively in NYC. To better understand where the company stands in the market, a comprehensive competitive analysis is required. The following competitors have lines of business that align with Meridian’s, but may also have larger business platforms that Meridian does not have. The focus of this report should be to understand where Meridian stands from a marketing standpoint compared to competitors and create an ad campaign for 2020. Please focus on the messaging of our competitors and any key differentiators.
RESPONSIBLITIES
- Benchmark Meridian against its competitors to better grasp how it can improve marketing & communications messaging and brand positioning. The intern will be provided with a list of companies against which they will conduct research and analysis.
ASSIGNMENT INSTRUCTIONS
1) Compile an audit of all available advertising, social media, events and other applicable marketing communications from each competitor. Take screenshots of essential online communications and clip/scan printed advertisements for inclusion. Materials include:
- Advertising: Banner Ads, Print Ads
- Social Media Strategy: LinkedIn, Twitter, Instagram, Instagram Stories, Facebook, Other
- Website: Slogan, Text/Pages
- Features on Publications: Sponsored Content, Press Releases, Top-Featured Publication
- Event Promotion
2) Identify any taglines, key messages, and value propositions for each competitor (i.e. Meridian is “America’s Most Active Dealmaker” and “We Keep Closing”)
3) Review each publicly traded competitor’s 10K report (found online under “Investor Relations”) to identify notable strategic business movements, threats & weaknesses, and any other information directly applicable to commercial debt brokerage and/or investment sales.
OUTPUT
The final report should consist of a 500-word Executive Summary with key findings, written in a business memo format (vs. essay) AND an accompanying PowerPoint presentation with 25-50 image-heavy slides showcasing the most relevant and recent competitor marketing examples.
TIMING
Meridian will schedule regular check-ins with the Student Intern to ensure incremental progress is being made throughout the semester and to provide guidance. This is a comprehensive, full-semester assignment that requires ongoing commitment and time management. Last-minute work will not be accepted.
REQUIREMENTS
- Preferred Majors: Marketing, Real Estate, Communication, Media Relations
- Minimum GPA: 3.5