Digital Marketing Internship in Healthcare: Digital Marketing Analyst
MassGeneral Hospital for Children seeks interns who wish to expand their knowledge of digital marketing in a large, complex healthcare organization.
- Passion for data and interest in building reporting for digital team and hospital leadership
- Advanced Excel skills
- Superb analytical skills
- Critical thinking and problem solving skills
- Excellent written, interpersonal, and communication skills
Academic majors: Business, marketing, and related majors
Commitment: Minimum of six months (weekly time commitment is negotiable and may vary; work may be completed remotely)
Practicum: Using Google Analytics and other analytics tools, generate actionable insights from data that lead to innovations and improvements vital to supporting the success of prospective and current patients, referring physicians, and internal stakeholders. Help identify opportunities in digital marketing, help devise strategy, and identify key performance indicators to measure success. Help prepare and present data in a way that allows doctors and administrators to understand opportunities and take action.
Work may be completed remotely. Interns are supervised by the manager of digital strategy and web development via weekly check-ins and email and phone communication as needed.
We are open to work with universities and institutions to accommodate academic credit.
- Demonstrate and apply web metric analysis and competitive analysis skills.
- Demonstrate data visualization and presentation skills.
- Apply professional communication and teamwork skills in working with professional clients, including hospital leaders and marketing professionals.
How to apply: Please send resume and cover letter to Dave Ekrem, Manager, Digital Strategy and Web Development, MassGeneral Hospital for Children, at firstname.lastname@example.org.
About Us: With more than 300 physicians, 50 medical specialties, 15 surgical services, and compassionate preventive and primary care, MassGeneral Hospital for Children (MGHfC) is an invaluable resource for the healthcare needs of infants, children and adolescents. We have the expertise and experience—as well as the state-of-the-art facilities and technologies—to provide exceptional care for our patients. Our patients have complete access to the resources of the world-renowned Massachusetts General Hospital, including innovative research and treatments. As our patients grow, they also benefit from the smooth transition of care between pediatric and adult services at Mass General.